Choosing the right B2B order taking app for reps isn’t just about going digital. It’s about giving your sales team the tools they need to sell smarter. You want fewer mistakes, faster order capture and a more connected sales team. The right app should make that easy.

Read on to learn what features really matter — and how to pick the right fit for your team.

Why distributors and wholesalers need a B2B order taking app for reps

Traditional order methods, like email, spreadsheets, or handwritten forms, are prone to mistakes, duplication, and delays. Your trade customers want fast, accurate ordering, and your team needs tools that make it possible.

A B2B order taking app for reps helps by:

• Giving reps and agents full access to product catalogues and customer accounts

• Speeding up order entry with barcode scanning and search tools

• Reducing order errors with real-time stock, pricing, and product data

• Syncing directly with your ERP or accounts system

• Allowing offline use so reps can keep working without signal

What to look for in a B2B order taking app for reps

Not all apps are built for the realities of distribution and wholesale. Your team needs tools that work on the road, support complex pricing, and integrate with your business systems.

1. Full offline access

Your sales team should be able to browse catalogues, check customer history and take orders without a Wi-Fi connection.

2. Fast product search and barcode scanning

With thousands of SKUs, speed matters. Look for an app that allows reps and agents to search by product name, code, or barcode and filter by range or brand.

3. Customer-specific pricing

Every customer might have different terms, discounts, or packs. Your app should reflect the live pricing pulled directly from your ERP or accounting system

4. Visual product images and related items

Strong imagery helps your customers feel confident when ordering. Apps that show related products or alternative pack sizes can increase basket value.

5. Seamless ERP integration

Manual rekeying wastes time. The best B2B order taking apps integrate with your back office to streamline fulfilment, invoicing, and reporting.

What about self-service ecommerce?

Many wholesalers pair their B2B order taking app for reps with an online portal. This lets trade customers place their own orders outside of rep visits, saving time and giving them more flexibility.

Solutions like InterSell offer:

• Personalised customer logins

• Real-time stock and pricing

• Easy repeat ordering and order history

• Direct integration with your back office

A joined-up sales strategy. Reps and agents using PixSell, and customers using InterSell, gives you full coverage without adding complexity.

How to decide which B2B order taking app for reps is best

Ask yourself:

• Do our reps and agents need to work offline and view live customer data?
• Do we need to reflect pricing and discount terms pulled from our ERP?
• Do our customers expect visual catalogues and simple ordering?
• Are we currently rekeying orders manually into back-office systems?
• Are we managing multiple catalogues or brands?

If you’re saying “yes” to most of these, you need more than just a generic order form. You need a tool built for wholesale and distribution.

A closer look at PixSell

PixSell is a B2B order taking app for reps developed specifically for wholesalers and distributors. It’s designed for reps and agents who sell into independent retailers, garden centres, builder’s merchants, and other trade buyers.

Key features:

• Offline app for iPad ideal for tradeshow season

• ERP integration for live pricing, customer data, and order submission

• Visual catalogue browsing with crystal-clear product images

• Multiple catalogue support, perfect for multi-brand businesses

• Editable orders and related product suggestions for easy upsell

PixSell helps sales reps move faster, present better, and place accurate orders, without relying on a signal or chasing paperwork.

See PixSell in action

Conclusion: Choose an app built for B2B

The best B2B order taking app for reps depends on how your team sells. For wholesalers and distributors, that means supporting complex pricing, multiple product ranges, ERP integration, and real-world challenges like poor Wi-Fi in exhibition halls.

PixSell is built for exactly that. It gives your reps and agents everything they need to work smarter and sell more, while saving time in your office too.