What is the best B2B order taking app for distributors and wholesalers?
If you’re a wholesaler or distributor looking to digitise your trade orders, choosing the right B2B order taking app is a big decision. Whether you’re equipping your field sales team, or offering a better experience to trade buyers, the right app can help you sell more, without overloading your office with admin.
This guide walks you through the essential features, compares the top tools, and helps you decide which app is best for your wholesale business.
Why distributors and wholesalers need a B2B order taking app
Traditional order methods, like email, spreadsheets, or handwritten forms, are prone to mistakes, duplication, and delays. Your trade customers want fast, accurate ordering, and your team needs tools that make it possible.
A B2B order taking app helps by:
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Giving reps and agents full access to product catalogues and customer accounts
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Speeding up order entry with barcode scanning and search tools
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Reducing order errors with real-time stock, pricing, and product data
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Syncing directly with your ERP or accounts system
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Allowing offline use so reps can keep working without signal
What to look for in a B2B order taking app
Not all apps are built for the realities of distribution and wholesale. Your team needs tools that work on the road, support complex pricing, and integrate with your business systems.
1. Full offline access
Your sales team should be able to browse catalogues, check customer history and take orders without a Wi-Fi connection.
2. Fast product search and barcode scanning
With thousands of SKUs, speed matters. Look for an app that allows reps and agents to search by product name, code, or barcode and filter by range or brand.
3. Customer-specific pricing
Every customer might have different terms, discounts, or packs. Your app should reflect the live pricing pulled directly from your ERP or accounting system
4. Visual product images and related items
Strong imagery helps your customers feel confident when ordering. Apps that show related products or alternative pack sizes can increase basket value.
5. Seamless ERP integration
Manual rekeying wastes time. The best B2B order taking apps integrate with your back office to streamline fulfilment, invoicing, and reporting.
Top B2B order taking apps for distributors and wholesalers
| App | Best for | Considerations |
|---|---|---|
| PixSell | Wholesale distributors with field reps and ERP integration needs | Built specifically for offline sales, multi-brand catalogues, and customer-specific pricing |
| SalesPresenter | Gift and homeware wholesalers wanting digital order entry | Well-known UK competitor, but interface can feel outdated |
| OrderEase | Mobile-first wholesalers looking for flexibility | Strong in North America; offers less ERP depth for complex UK workflows |
| Pepperi | B2B commerce businesses needing flexibility and branding | Broad feature set, but may be overly complex for field-focused reps |
| Onsight | Reps needing visual sales tools and product catalogues | Great for visual product browsing, but lighter on ERP integration |
| Cloudfy | Ecommerce-led wholesalers wanting to unify online and offline orders | Strong ecommerce suite; more portal-centric than rep-facing |
| Way2Order | Field sales reps needing a quick way to place and send orders | Positioned for fast, simple ordering — may lack advanced catalogue features |
A closer look at PixSell
PixSell is a B2B order taking app developed specifically for UK wholesalers and distributors. It’s designed for reps who sell into independent retailers, garden centres, builder’s merchants, and other trade buyers.
Key features:
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Offline app for iPad ideal for tradeshow season
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ERP integration for live pricing, customer data, and order submission
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Visual catalogue browsing with crystal-clear product images
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Multiple catalogue support, perfect for multi-brand businesses
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Editable orders and related product suggestions for easy upsell
PixSell helps sales reps move faster, present better, and place accurate orders, without relying on a signal or chasing paperwork.
What about self-service ecommerce?
Many wholesalers pair their B2B order taking app with an online portal. This lets trade customers place their own orders outside of rep visits, saving time and giving them more flexibility.
Solutions like InterSell offer:
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Personalised customer logins
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Real-time stock and pricing
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Easy repeat ordering and order history
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Direct integration with your back office
A joined-up sales strategy. Reps and agents using PixSell, and customers using InterSell, gives you full coverage without adding complexity.
How to decide which B2B order taking app is best
Ask yourself:
- Do our reps and agents need to work offline and view live customer data?
- Do we need to reflect pricing and discount terms pulled from our ERP?
- Do our customers expect visual catalogues and simple ordering?
- Are we currently rekeying orders manually into back-office systems?
- Are we managing multiple catalogues or brands?
If you’re saying “yes” to most of these, you need more than just a generic order form. You need a tool built for wholesale and distribution.
Conclusion: Choose an app built for B2B
The best B2B order taking app depends on how your team sells. For wholesalers and distributors, that means supporting complex pricing, multiple product ranges, ERP integration, and real-world challenges like poor Wi-Fi in exhibition halls.
PixSell is built for exactly that. It gives your reps and agents everything they need to work smarter and sell more, while saving time in your office too.
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