Enesco’s positive experience with InterSell trade website

Aspin’s InterSell is a self-service website for B2B retail buyers to place their orders, whenever they wish, without waiting for their next visit from a sales rep. Enesco also use their InterSell site to keep end consumers informed with content pages for each of their brands and collections. Christine McCall, Director of Customer Relations at Enesco told us she is consistently delighted with the amount of orders they receive through InterSell, adding “InterSell is such a positive tool and experience for Enesco.”

Enesco is renowned worldwide for innovative and humorous gifts, stylish home décor and desirable collectables. Getting more collections into more high street retailers, and faster, is a key business objectiver for Enesco and going live with InterSell in 2014 has provided excellent results, as they celebrate their sixth year with the website.

We asked David Philippou, Enesco’s Global Technology Director, how InterSell has improved their business processes. “InterSell showcases our products, and allows our retailers to place orders online.”

Helen Cottrill on InterSell trade websites…

When asked what the most useful function within InterSell is for Enesco, Helen Cottrill, Enesco’s Director of Marketing said “For me, it is the ease in which our consumers and retail customers can now view our entire collection including any offers and promotions. We now have the ability to ‘sell’ individual products via the narratives, explain packaging and any other key selling features. Being able to view by recipient (husband, daughter) and occasion (Easter, Christmas) is also a fantastic facility as well as the related product feature. We have spent many man hours generating this data and it has been well worth it.”

David Philippou says…

Enesco’s website is designed to serve their trade customers, AND the end consumers. For the general public viewing the Enesco website to find out more about their favourite figurines and china pieces, the collections are displayed and categorised with intuitive navigation.

The retailer listing function has received praise from David, who told us it had had a positive impact on business processes at Enesco as it “directs consumers towards retailers who stock the collections they are interested in.”

When asked why Enesco initially looked at InterSell from Aspin, David told us “We’d had great success with MiniSell, and we knew Aspin provided great support and had continued to innovate in our sector. We were also able to reuse the majority of the existing MiniSell interface with our back end systems.” He went on to add “we were also confident that Aspin would provide excellent implementation and ongoing support. Aspin listen to us and work with us in partnership to discover exactly what we want, and the team really put the effort into ensuring that their product is a success.”

Helen added “Everyone I deal with is friendly, efficient and helpful with a no nonsense approach.”