“The overall user experience of the CMS is 10-fold better.”

An updated ecommerce CMS has given Carl Kammering International (CKI) the refreshed look it needs to increase online sales by 10%.

CKI, home to leading brands such as CK Tools and Kasp, saw the need to update their digital platform for both front-end facing customers, and back-end administrators. Working with Aspin, CKI set out to create a trade website which could drive online sales whilst empowering sales reps to achieve more.

The end result is a sleek, full-width website. This new platform, designed to boost customer confidence in online ordering, positions CKI for long-term success in the digital marketplace.

CKI’s previous trade website struggled to keep up with evolving customer needs. The outdated design lacked the modern, full-screen appeal that today’s B2B buyers expect. The ecommerce CMS was also cumbersome, making it difficult for CKI’s team to update products and content quickly. CKI wanted a new site that:

• Improved user experience, making it easier for customers to place orders online
• Reflected a fresh brand image
• Ensured sales reps remained compensated for all sales, whether online or through traditional methods

As CKI saw a natural shift towards online purchasing, there was a concern the existing website wouldn’t be able to fully harness this change in consumer habits. A refreshed look, with modern functionality, were key ‘must haves’ for any new website.

After expansive scoping meetings to define the project, we worked with CKI to deliver a fully modernised website with an upgraded ecommerce CMS at its core. The new CKI trade website features:

• Full-width, responsive design: Customers now enjoy an immersive browsing experience on any device
• Responsive filters: Making it easier for buyers to find the products they want
• Enriched product data pages: CKI now have the ability to insert videos and PDFs into the product pages
• Enhanced ecommerce CMS: The upgraded CMS has drastically improved CKI’s ability to manage content. “The overall user experience of the CMS is 10-fold better,” said Elliot Davis, CKI’s Head of Digital
• Fresh brand representation: The new design is clean and appealing, instilling confidence in customers to place orders online

The site is powered by our InterSell ecommerce portal, ensuring seamless order management for B2B customers. Importantly, CKI’s sales reps continue to be compensated for all account orders, whether placed online or through the rep. This new approach frees reps to focus on new customer acquisition, increasing overall sales opportunities.

The new website has transformed CKI’s digital presence. Customers are greeted with a user-friendly platform, powered by the updated ecommerce CMS, that makes online ordering simple and straightforward. Internally, the enhanced CMS has empowered CKI’s team to quickly update content and product ranges, keeping the site fresh and relevant.

CKI is forecasting a 10% growth in online sales by the end of the year, driven by increased customer engagement and a renewed marketing focus. With more customers placing orders online, sales reps are able to dedicate more time to pursuing new business opportunities, increasing productivity and overall revenue.

With their new website in place, CKI is set for long-term success. The improved ecommerce CMS has streamlined content management while making it easier for customers to place orders. By driving traffic through email marketing, CKI expects online sales to continue growing. As more customers shift to digital purchasing, sales reps can focus on acquiring new clients, further strengthening CKI’s market position.

For B2B distributors, the right ecommerce CMS is crucial for driving online sales and streamlining operations. Aspin’s InterSell ecommerce portal offers the ideal solution for distributors looking to enhance their digital presence and improve customer engagement.