Success for Nash as they tackle their trade sales with PixSell iPad app

They’re a good bunch over at Essex based Nash Tackle, which is why we are so pleased at all the benefits we bring to their business. Such benefits have fed all the way from the sales rep to the bottom line and Nash are reportedly seeing an increase in their average order size. Which distributor would turn down business growth like that?

PixSell iPad ordering arrived at Nash in 2013. Selected to take over pen and paper ordering, orders reaching head office by phone and fax and low resolution catalogues, there was some reluctance from the sales team both on the road and the office staff that PixSell really could hit the mark and not disrupt their day-to-day job in the meantime.

For Nash Tackle, PixSell has really bridged the knowledge gaps between the reps and head office and the reps and retailers. With regular stock updates available, there is less onus on head office to field telephone calls from the reps requesting product and account information. Account status, order histories, and sales reporting are just a few examples of readily available information within the application and as a result, each rep can manage their territory accounts, and sell more effectively. Access to Outstanding Product reports enables the rep and their customer to manage back orders with clarity and precision. As a result, customer relations are improved where over-subscribed products are concerned, which subsequently increases sales volume. In addition to sales reporting benefits, Nash also credit PixSell for assisting with their product launches.

“The PixSell Presentation screen tiles enable us to professionally present large product launches in an organised manner, utilising hi-resolution images and accurate stock levels which manage the retailer’s expectations.”

Nash’s retailers on what matters to them…

There’s another party in the equation with feedback for PixSell. Nash’s customers have commented on how useful it is for the sales reps to be able to generate PDF order confirmations during the sales call and also create PDF copies of past orders. Retailers have even asked for their own version of PixSell to place top-up orders in between rep visits – it really must be a hit! This feedback from the retailers led to a requirement for an InterSell B2B eCommerce site with Aspin. Retailers can log in, access their accounts and place orders at the correct price.

Has PixSell been a success?

Nash have adopted a solution that has increased their order values

PixSell has helped reps be more efficient with stock levels and product presentations

PixSell had enabled Nash to offer a higher level of customer service

“We were less professional and less cost efficient before we used PixSell, and the positive experience didn’t stop once we had gone live. Support has been and continues to be fantastic and I am made to feel like no question is too much trouble. Aspin Support staff are always friendly and friendly. We are extremely happy with PixSell and service provided by Aspin and are very excited at the prospect of our new website with them.”