PixSell case study with Groves of Thame

PixSell case study with Groves of Thame

Read our PixSell case study with Groves of Thame, the UK’s leading wholesale distributor of haberdashery and craft products.

After going live with PixSell, we asked Groves’ Web Manager, Jane Supple, to talk to us about their journey with Aspin.

Find out the pains Groves experienced with their previous sales app, and the ways in which PixSell has exceeded expectations.

What pain points were you dealing with before adopting PixSell?

The software we were using was becoming more and more frustrating. The customer support was weak, and the app would frequently fail.

The main issues were around the transfer of images. There was also an ongoing glitch which meant anything that was imported to the either the data or image bank on a Friday, wouldn’t appear on the reps’ iPads until the following Tuesday. That was a big bugbear.

The failings in the software that we were using triggered us to look for a replacement solution.

PixSell sales app case study with Groves of Thame

Why did you consider PixSell?

PixSell sales app case study with Groves of Thame

We have a long-standing relationship with Russell [Russell Kiby, Aspin Sales Consultant] from his previous roles, and knew he was now at Aspin. When we decided to find an alternative sales app, there was no hesitation in contacting Russell first.

We were in talks with Aspin for about 18 months before we got serious. During this time, Russell was very patient and never pushy. This non-pushy approach was very appealing. An investment of this size needs to be thought through carefully. We also had to ensure the timing was right for our business.

When we eventually got down to talking about the scoping of our PixSell project, were very impressed with what PixSell could do.

I remember we all felt very reassured that PixSell was going to be able to do what we wanted it to.

How did you find the process of getting this project live?

We were concerned about implementation, because we have 80,000 products and multiple images for all of them. We did wonder if PixSell was going to be robust enough to cope. But we needn’t have worried.

It did take a long time to import all the images. Then there was a naming problem. A lot of our products have been in existence for a long time and are named using two special characters which it turned out couldn’t be read by the Aspin DataBridge software. Because of the sheer volume of product images, renaming them wasn’t a viable option.

PixSell sales app case study with Groves of Thame

This was resolved by Darren [Darren Walker, Aspin Project Manager] by arranging for the Aspin software to be recoded to read our existing product names. Going forward, we won’t use the characters which caused the issue.

This was a bit of a compromise from us, but we recognised it was worth it to minimise the chance of future problems.

Darren worked closely with Rosie, our Digital Assets Assistant. Between them they have figured out a way she can manage this problem herself, should it reoccur.

Do you feel well supported by the team at Aspin?

This was resolved by Darren [Darren Walker, Aspin Project Manager] by arranging for the Aspin software to be recoded to read our existing product names. Going forward, we won’t use the characters which caused the issue. This was a bit of a compromise from us, but we recognised it was worth it to minimise the chance of future problems. Darren worked closely with Rosie, our Digital Assets Assistant. Between them they have figured out a way she can manage this problem herself, should it reoccur. I have to praise Darren for his tenacity. Throughout implementation he was superb at sticking with something until it was right. He was just so great, really. He was also very, very educational.

Something about Aspin, and specifically the people involved with PixSell. They really like to share knowledge and are incredibly supportive.

Aspin provide their customers with webinars, video calls for refresher training, group online meetings, customer workshops etc. Many of these bring multiple customers together to join in with the knowledge sharing. It’s quite unusual for an organisation to allow their customers to learn from other customers. Usually, they’re kept away from each other, but not with Aspin. They truly embrace this knowledge sharing and build a community feel amongst customers.

This openness is also clear in the way Aspin deals with other businesses. We had an issue with creating CSV files and the problem was something to do with our ERP system. That wasn’t a PixSell fix. But, nonetheless, they worked in collaboration with Qualtec [Groves’ ERP supplier] to resolve the issue. The way Aspin and Qualtec interacted with each other made things very easy for us.

Even after launching PixSell, any hiccups are ironed out and Aspin continues to support us. For example, we have a refresher training session for our reps coming up. Some of them are using PixSell in quite a rudimentary way and Aspin are keen for them to realise the extent of what the app can do. They are very proactive at helping us achieve full value for money.

Our relationship with them really is very open and transparent; I think that builds great grounds for the future.

This was resolved by Darren [Darren Walker, Aspin Project Manager] by arranging for the Aspin software to be recoded to read our existing product names. Going forward, we won’t use the characters which caused the issue. This was a bit of a compromise from us, but we recognised it was worth it to minimise the chance of future problems. Darren worked closely with Rosie, our Digital Assets Assistant. Between them they have figured out a way she can manage this problem herself, should it reoccur. I have to praise Darren for his tenacity. Throughout implementation he was superb at sticking with something until it was right. He was just so great, really. He was also very, very educational.

Now PixSell is live, how is it performing for you?

PixSell Sales App case study with Groves of Thame

We needed something that worked. PixSell does that, and more. We’re not really measuring its success. But I can tell you for a fact I’m not getting the calls I used to from frustrated reps. That’s no longer happening.

Something we’ve just started looking at doing is using SkooCloud to create brochures for promotional purposes, focusing on offers that our representatives can present. The goal is to generate brochures showcasing specific product ranges at promotional prices for a limited time.

Representatives would have the option to access these brochures digitally on their iPad or in print, depending on their preference, ensuring the brochure is accessible to the entire sales.

Gareth aims for this initiative to be highly responsive, enabling us to rapidly address surplus stock situations by quickly launching promotions, bypassing the usual lengthy processes.

We didn’t realise until recently this was functionality we had access to. We recently had a video call with Henry [Henry Steward, Aspin Customer Success Manager] to run through how to produce these PDF brochures. This is something we’ll be putting into action very soon.

PixSell Sales App for Reps

If your B2B distribution business is looking for a sales app that’s reliable, from a supplier who cares about your success, book a demo PixSell with us here.

Or email our team at [email protected].

PixSell sales app case study with Groves of Thame.