The functionality is amazing. Even as Head of Marketing, you can be completely bamboozled by some of the stuff out there. I love the fact that InterSell has a Lego bricks feel to it. The fact that I can really quickly and easily change the look and feel of the whole website depending on a trend, or an event, is vital. On our front page I have huge splash images, banners, sliders, news stories and it’s just an easy function. It only takes a few quick steps to make a real visual impact. For a visually creative company like ourselves that is really important.
I especially like the ‘Fast Lines’ function. I like to put myself in our customers’ shoes. I know when I do my Tesco shop, I’m always going to want to buy tea bags, bread and eggs. With InterSell our customers can do the same. They have their tried and tested favourites in their last order which they can replicate then add the new bits they like.
I also think having an area specifically for new products is also really great. People can go in at any point, visit the ‘new product’ section and see exactly what we’ve launched. We launch new products every six weeks so it’s important our customers know where to find them.