The most contentious aspect that PixSell has addressed within our business is the ‘smoothing’ out of the admin process. Capturing orders electronically has reduced salesperson and head office intervention thus saving considerable amounts of time. In addition to this, the sales team were in desperate need of accurate and locked in trade pricing to help them sell at the correct price, along with yes/no stock levels and the images to support the selling. These have all been achieved, with an additional surprise benefit with photo quotes for Christmas orders. The ability to create a quote for a customer on the iPad, along with product images and the ability to email it to them for their perusal has been a real boon for the sales team.
For InterSell, we had some figure-based objectives which included a year one target of InterSell being responsible for 10% of the trade orders coming in. Pleasingly, this target was smashed – however, these figures must keep rising to justify InterSell’s existence. We both understand and appreciate the need to keep nurturing and maintaining the website to encourage success.
Future projects include using PixSell for pre-season orders. This would certainly contribute to us reaching our target of 35% yield and possibly beyond.
Smart Garden Finance Director, Richard Browne