World food distributors Top-Op Foods felt they were spending too much time answering customer queries, and too little driving the business forward. Having reduced the amount of sales rep queries by implementing PixSell, Top-Op, with the help of Aspin, identified that an online ordering system would give them back more time at head office whilst enabling their trade customers to place large orders 24/7. They are now in a great position to drive their business forward whilst Aspin take care of their order processing.
Top-Op attribute several business benefits including ease and speed of use as well an improved presentation of products to the success of their InterSell site. Behind the scenes, integration with Top-Op’s Sage 200 back office system has meant that orders can be processed immediately after an order receipt is created. “Once an order is taken it is promptly printed then sent to our warehouse for picking,” Shakil said. “This helps to avoid delays in preparing orders and deliveries and is an all-round help for our staff and our customers.”