IRX 2025 is back at the NEC Birmingham on 13–14 May. For B2B product distributors looking to modernise how you sell, this event should be on your radar.

While IRX (InternetRetailing Expo) is often associated with D2C retail, the 2025 event offers real, practical value for B2B distributors. Whether you’re managing a field sales team, wrestling with product data, or thinking about ecommerce strategy, IRX is a great place to explore what’s possible – and where your competitors might be heading next.

We’ll be there too. If you’re looking to improve your sales operation, come and see us at the Aspin stand.

IRX 2025 is the UK’s leading ecommerce and digital retail show. Thousands of professionals will gather to explore how technology is transforming how businesses sell, fulfil, and serve their customers.

For product distributors, this is a rare opportunity to:

• Benchmark your current tech stack

• See tools in action that are built specifically for B2B

• Speak directly with providers who understand your industry

• Learn how other wholesalers are simplifying complex processes

The challenges you face – manual order-taking, inconsistent product data, or fragmented customer communication – are common. IRX brings together the people and platforms that can help provide solutions.

Distributors are facing increasing pressure to digitise. But the challenges are often practical and rooted in day-to-day operations. These are the three we hear most often from the businesses we work with.

Despite increased tech adoption, many field sales reps still take orders using spreadsheets, paper forms, or outdated tools.

That creates problems:

• Data re-entry leads to errors and duplication

• Orders take too long to process after events or customer visits

• Sales reps don’t have access to live stock or product info on the go

At IRX 2025, look for solutions that eliminate this friction. PixSell, for example, is our iPad sales app used by reps at trade shows, in showrooms and on the road. It enables accurate, fast order-taking, even offline, with live customer pricing, product images and stock levels at your fingertips.

Multiple spreadsheets. An out-of-date catalogue. A website that doesn’t match the ERP system.

This is the daily reality for many distributors – and it creates confusion for reps and customers alike. Managing your product data properly isn’t just an internal issue. It affects customer trust, order accuracy, and your ability to scale.

Solutions like InterSell (our B2B ecommerce portal) give you a centralised, real-time product catalogue—integrated with your back-office system. You update product data in one place, and it flows through every channel: online, on the app, and into your reps’ hands.

If consistency is a headache, IRX 2025 is a good place to explore platforms that simplify and unify your product data.

Many distributors rely on individual sales reps remembering who last ordered what and when. That might have worked in the past. But in 2025, your competitors are probably doing more.

Without a proper CRM or follow-up structure, it’s hard to:

• Spot lapsed customers

• Tailor conversations to buyer history

• Coordinate account management across teams

At IRX 2025, we’ll be showcasing how even lightweight CRM tools can support better customer visibility without overwhelming your team. Whether you’re managing named accounts or taking smaller orders through a self-serve channel, it pays to have data you can trust.

This isn’t a ‘walk the stands and collect brochures’ kind of show.

IRX 2025 is about strategy. It’s about finding real, practical solutions to the operational challenges you deal with every day.

Here’s how to get value from your visit:

• Come with a list: Note the friction points in your sales cycle today. What slows reps down? Where are errors creeping in?

• Ask for demos: Don’t rely on spec sheets. Seeing a tool in action will help you visualise how it fits into your process.

• Talk to people: Exhibitors like us work with distributors every day. We’re happy to share what we’ve seen work for similar businesses.

We’ll be at IRX 2025, stand C50 (P2), where we’ll happily give you an overview of our suite of B2B sales solutions.

Visit us and find out how our products could help your business:

• PixSell – iPad ordering app for reps and agents on the road, at shows, or in showrooms for online or offline with CRM functionality

• InterSell – a fully branded B2B ecommerce portal integrated with your ERP offering multi language, multi currency, returns and refunds and promotional capabilities

We work with distributors across giftware, housewares, toys, and more. And we integrate with back-office systems like Sage, Pegasus Opera, SAP, and others.

Whether you’re looking for a new sales solution or just want to understand what’s out there, we’d love to speak with you.

You don’t need to replace everything overnight. But if you’re relying on manual order capture, struggling with data consistency, or feeling stuck in reactive sales mode – IRX 2025 is your chance to explore better ways.

Come and visit us at stand C50 (P2) for a friendly chat about your business and how we can help.